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Long Copy, Short Copy and Headlines

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Long Copy vs Short Copy:  -Long Copy makes more sales than Short Copy  -People will read word for word as long as they find it interesting           Opinion ; * High price point; need longer copy to justify the purchase. * Unfamiliar audience; if they don't know you, you need a longer copy to convince them to buy. How to Write Irresistible Headlines :   5 Proven Headline Templates ; • The Question Headline • The How To Headline • The Numbered Headline • The Who Else Headline • The Weird Trick Headline
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Copywriting Research

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  How to use " Amazon " for Copywriting Research;  Check comments on a product you are trying to market, know what they are saying about that particular product, learn their frustrations and why they bought that particular product, then incorporate that into your copy.  What is the most important part of your copy?Business Copywriting; Steps; - Do plenty of research; figure out what kind of conversation goes on in your target audience head. Be able to connect to your audience . - Sleek into your swipefiles; collection of the top proven words and catch phrases that you can use. - Pay attention to how you build the foundation of your Copywriting . - Write drunk and end it sober; keep on writing till you are through, and then go back to edit some of your words . - Hand your project to your mentor for any corrections needed . N:B; Good Copywriters Copy, Great Copywriters Steal. How long should my Copy be? The more You Tell , The more You Sell .     Research yo...
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Copywriting and Content writing

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How to get Copywriting Jobs using Facebook  Post a Status Update  Join Facebook Groups that involves Marketing and Business  Friend Industry Leaders. 3 questions every Copywriting client asks :   Three Questions a Copywriting Client is likely To ask You ;  Do You have an experience in my Industry  How Much do You Charge  How long will it take you to Write my Copy. 3 Differences between a Content Writer and a Copywriter o The Purpose; Copy is written with the purpose to create sale like a webinar script and so on while Content Writing is written with the purpose to get people engaged like a blog post and so on. o The Direction; Copy writing is one directional, linear , strategic and it ends with a singular Call to Action while Content is multi directional. o The Goal: The Goal for a Copy is to create Conversions, Sales and to generate more Revenue while Contents is to create more engagements and builds brand loyalty.
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