Long Copy, Short Copy and Headlines

Long Copy vs Short Copy:

 -Long Copy makes more sales than Short Copy

 -People will read word for word as long as they find it interesting

       

  Opinion ;

* High price point; need longer copy to justify the purchase.

* Unfamiliar audience; if they don't know you, you need a longer copy to convince them to buy.

How to Write Irresistible Headlines :

 5 Proven Headline Templates ;

• The Question Headline

• The How To Headline

• The Numbered Headline

• The Who Else Headline

• The Weird Trick Headline